Green Business Benefits

What are the benefits of obtaining a green business certification? Preserving the environment is an admirable and attainable goal for any business to undertake. Improving your environmental performance is not just about corporate responsibility. There are a numerous advantages to be gained by any company that chooses to reduce their environmental impact. Going green not only protects the environment but it will increase the profitability of a business in many areas. Listed below are some of the many reasons why your business can and should go green today.

Customers/Goodwill

Eco-friendly businesses gain a marketing advantage over other companies in their industry. Businesses making good environmental and ecological decisions will attract positive publicity and goodwill. Customers have shown an increasing interest in purchasing from businesses that are environmentally savvy. These patrons tend to be loyal to the companies they purchase from and have more disposable income.

Cost

There are environmental grants, loans, and incentives available to assist businesses in achieving environmentally friendly practices. Many investors are attracted to green businesses. In addition, the changes implemented by going green save companies money. Insurance premiums may be lower. An environmentally-friendly business, no matter it’s size, is resource efficient leading to savings in energy, water, and garbage bills.

Employees/Improved work environment

Going green leads to improved employee health and productivity. Many of the best employees are attracted to an environmentally conscientious work place. Employees will be proud to work for an eco-friendly company and may become your best advocates.

Making the decision to go green is an intelligent investment in the future of any business. Are you ready commit to going green today?

"If we are not respectful of the environment and of the societies where we operate, people will cease to trust us and our brands and will cease to buy them. Corporate Social Responsibility is a hard-edged business decision - not because it's nice to do but because it's good for our business"
Niall FitzGerald, CEO, Unilever

Quoted from http://www.greenbusiness.ie/benefits.php

Other helpful links:

Driving Success: Marketing and Sustainable Development